Depiction Of Women During Advertisements And Social Media

Selfies.† The word well word known and used by just about every child and adult in America. Miriam Webster defines a selfie as â€Å"an image of oneself taken by oneself using a digital camera especially for posting on social networks.† The key part of that definition is the inclusion of â€Å"especially for posting on social networks.† Because, after all, that s what a lot of women do. Posting on social networks is what a lot of Americans in general do. The truth of the matter is that women dominate the usage of social media, but that doesn t mean that they should be depicted anything other than the hardworking, daring, extraordinary people they are. The debate over the depiction of women in advertisements and social media is a prominent topic today. Women are increasingly becoming bolder members of society, breaking barriers that many thought could not be broken. For instance, with more than half of Canadian and U.S women working outside the home, and they shou ld be accurately depicted for the hard working individuals that they are. Nonetheless, as we enter this new decade, there is a vital question that needs to be addressed. While the debate about whether or not advertisements depict women continues, the key issue is how women feel about the depiction of them in all types of advertisements regardless of what the advertisers themselves will do as a response. Do females trust that sponsors portray them in reasonable, versatile ways or do they feel they are shown as clichà ©Show MoreRelatedTelevision Is A Popular Form Of Media Essay1613 Words   |  7 Pagesis a popular form of media that permeates the lives of many. It is a staple form of popular culture, enjoyed as a form of escape and distraction from reality. Unlike other forms of media, television is significantly tied to its economic model. Television’s primary purpose is to sell audiences to advertisers, meaning that the purpose of creating a program is to make a large audi ence who will be forced to watch advertisements during commercial breaks. Without such advertisements, stations would notRead MoreMass Media And Its Impact On Society Essay1453 Words   |  6 PagesMass Media Introduction The evolution of mass media has changed remarkably over decades. Media has been a tool utilized to broadcast information and give entertainment to a broad audience for relatively some time. In many ways, the use of television has helped construct the overall understanding of society. What we visualize on television ultimately replicates the â€Å"realities of life†. The messages/images demonstrated on the air depict underlying customs sought out by society that are most reputableRead MoreThe Medias Influence Of The Media And Mass Media1606 Words   |  7 Pagesdevices for amusement. TV and media have exhibited or reflected how society should function. It additionally has painted a picture of society; how it should look, feel, and act. Nowadays one may say that the media and body image correlate with one another. Mass media is intended to connect with large groups of people using different forms of innovation; such as the internet, magazines, commercials, and TV shows. Its pu rpose is to give information to society. The media influence is everywhere and thereRead MoreSample Resume : Mom s Mom Essay1562 Words   |  7 Pagessee in the media, advertisements, television shows, movies, etc. Some messages are clear as day while others are hidden in plain sight. For example, magazines like ‘Good Housekeeping’, ‘Better Homes Gardens’, ‘Taste Home’, which are only a few out of hundreds of magazines that are targeted towards women. Many women won’t think anything of it but these magazines have one thing in common; To tell women how they need to be and what to strive for. As we consider the media’s depiction of a MotherRead MoreA Brief History And Analysis Of Portrayal Of Women Essay1422 Words   |  6 PagesAnalysis of the Portrayal of Women in Magazines Throughout history women have been depicted and treated as an inferior to the male all aspects of life. It is without debate, that to this day, like many other countries, the United States of America is a patriarchal society, valuing men over women and using various tactics to oppress women by constructing gender roles. These gender roles are thrust upon people before birth and are reinforced through society within the media. This object here is to provideRead MoreBeauty: Human Physical Appearance and Women1306 Words   |  6 Pagesevolved to something rather peripheral. 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Because so many different people rely on the mass media, the companies need a platform that is universalRead MoreGender Roles Of Women And Women2359 Words   |  10 PagesMen and women are consistently sexualized and misrepresented in the media. These misrepresentations have serious implications on society and both sexes are constrained by these ideals. These ideal depictions of masculine and feminine are threatening to the already distorted gender roles. The media standards for beauty are outrageous and simply unattainable, putting immense pressure on women today. Moreover media targeting men present a constant theme of hyper masculinity that is normalized inRead MoreHannah Hoch and James Rosenquist --Insiders and Outsiders of Consumerism and Gender 1551 Words   |  7 PagesWith the rise of industrialization, globalization, and mass production, the manufacturing productivity has been dramatically increased and accordingly the availability of consumer goods. And with the rise of the mass media, various products have been targeted on broad groups of consumers. Consumerism, which is propelled by a system of mass production and high levels of consumption, has been one of the themes in art works from twentieth century till now. In regard to consumerism and genderRead MoreSexist Language And Its Effects On Women Essay1108 Words   |  5 PagesDehumanizing women has become such a global problem it almost seems like it s the new norm. Now and throughout history, derogatory language has played a major role in the longstanding victimization of women. Women are often looked at like some type of property, with having no emotion or feeling. This act can lead women to being sexually assaulted, humiliated by ads and shamed through language. In many ways women are looked at as less than humans. So what are women? Are they human or are they less

The Tragedy Of Othello By William Shakespeare - 757 Words

The Tragedy of Othello by William Shakespeare William Shakespeare uses many literary devices to enhance and provide greater complexity in his works. More specifically, the theme, symbolism, and dramatic irony are used to enrich Shakespeare’s The Tragedy of Othello. The plot is definitely engaging but the theme allows for an universal human correspondence, furthering the depth of the author’s message. The element of symbolism contributes to the theme of Shakespeare’s tragedy. Symbolism expresses elaborate concepts, which further intrigues the readers. Another literary tool Shakespeare uses to enrich his piece is dramatic irony. The powerful device of dramatic irony is intended to maintain the audience s interest by establishing a†¦show more content†¦Iago’s rage assembles from the hatred and jealousy he has for Othello, which he expresses: â€Å"I hate the Moor, And it is thought abroad, that twixt my sheets Has done my office. I know not if t be true, But I, for mere suspicion in that kind, Will do as if for surety.† (Shakespeare1473) Iago desires the life of Othello, so for that reason he destroys everything he possess. Ironically, both Othello and Iago face tragic flaws of jealousy, leading to the fall of their characters. Another influential tool Shakespeare used in Othello was dramatic irony. Throughout the play, Iago would speak to the audience and reveal his fleshed out plan plotting against Othello: â€Å"Cassio s a proper man. Let me see now: To get his place and to plume up my will In double knavery. How? How? Let s see. After some time, to abuse Othello s ear That he is too familiar with his wife. He hath a person and a smooth dispose To be suspected, framed to make women false. The Moor is of a free and open nature, That thinks men honest that but seem to be so, And will as tenderly be led by th nose As asses are. I have t. It is engendered. Hell and night Must bring this monstrous birth to the world s light.†(Shakespeare1473) The audience was aware of Iago’s strategy against Othello, however most of the significant characters were blind to the threat of Iago. The dramatic irony that exists creates suspense byShow MoreRelatedThe Tragedy Of Othello By William Shakespeare938 Words   |  4 Pagesâ€Å"The Tragedy of Othello† is commonly considered one of Shakespeare s greatest tragedies and one of his finest works. In this play we see many literary devices at work. Several of these devices are involved in Iago’s deceitful plot against Othello that creates much suspense for the duration of the play. In â€Å"The Tragedy of Othello,† William Shakespeare uses symbolism, irony, and tone to create this classic drama. Symbols are central to understanding â€Å"Othello† as a play. There are two significantRead MoreThe Tragedy Of Othello By William Shakespeare Essay1537 Words   |  7 PagesDrake Usher Ms. Zamanis Honors English II March 18, 2016 Othello Essay â€Å"The Tragedy of Othello,† by William Shakespeare, is about the tragic downfall of a once great man named Othello by the manipulation of Iago, the antagonist of the story. However, a deeper meaning of Othello could be â€Å"[It] is a tragedy of incomprehension, not at the level on intrigue but at the deepest level of human dealings. No one in Othello come to understand himself or anyone else.† It is debated on whether or not this isRead MoreThe Tragedy Of Othello By William Shakespeare Essay1418 Words   |  6 Pagesentertainment through their literature since the first known published work. However, for many centuries the writer has also been seen to have a diagnostic function, scrutinizing the ills of their society and portraying them for the world to see. William Shakespeare, 1564-1616, was an English playwright, poet and actor, widely regarded as the greatest writer in the English language and the world s most distinguished dramatist. His surviving works, incl uding some collaborations, consist of about 38 playsRead MoreThe Tragedy Of Othello By William Shakespeare1141 Words   |  5 Pages2 Hr 16 December 2014 Othello Essay The Tragedy of Othello The renowned play of Othello was written by William Shakespeare in the 17th century. The drama follows the life of Othello, a well-respected and admired Venetian general, and the lie he gets tangled up in. Othello is deceived by his â€Å"trustworthy† friend, Iago, who confidently convinces Othello that his honest wife, Desdemona, committed infidelity upon him with his honorable lieutenant, Cassio. 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Emilia betrayed her lady Desdemona, because Lago asked for her handkerchief for a while and since she just dropp ed it, suddenly, Emilia thought that this was her opportunity to quickly grab it and make LagoRead MoreThe Tragedy Of Othello By William Shakespeare1133 Words   |  5 PagesThe Tragedy of Othello, the Moor of Venice, is a play written by William Shakespeare between 1601 and 1604 in England. Shakespeare is a legendary author, poet, and play writer. He has wrote many plays like Romeo and Juliet, Hamlet, Macbeth, and King Lear Othello is about a black general by the name of Othello who is desperately in love with a young woman named Desdemona. 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Marketing Principles for Coles Liquor and Online - MyAssignmenthelp

Question: Discuss about theMarketing Principles for Coles Liquor and Online. Answer: Introduction The report shall research on Coles super market that is a western Australian based brand deals in grocer retailing. The company has a leading position in the Australian supermarket industry as it is one of the old and famous brands of grocery in Australia. The aim of this report is to research on the Coles supermarket and is operation to examine the same organization and to discuss about the marketing mix for the company. It is the fact that the competition is very high in the industry for the business organization that are dealing in grocery business (Piekkari, Plakoyiannaki, and Welch, 2010). Due to this, it becomes very relevant to have effective and prominent marketing strategies for the company. In order to have better understanding of the company, the report will deeply research on the topics related to the marketing and marketing strategies. The report discovers that the Coles super market is the leading band in grocery that belongs to Coles group (Moussa, and Touzani, 2010). The research includes the marketing mix for the company that includes product, price, place and promotion. The other parts are all about the basic concepts of the marketing, market analysis of Coles supermarket and other topics related to marketing. The report the short term and long term strategies for Coles super market that will help the company to manage the competition present in the industry and markets. Marketing Mix of Coles Supermarket Australia Marketing mix of Coles analyses the company and its bran that covers the marketing mix of the company that is price place, product and place related to the company. It also explains the marketing and business strategies of Coles. Product The company Coles that believes in delivery of fresh vegetables, fruits, liquor, food, fuel, financial services, general merchandise and other services related to grocery. The company offers various types of offerings to its customers expanding the product mix of their company and in order to have better management the company needs effective management and strategies. The product and business segments of Coles are- Coles super market, Coles liquor, Coles online, Coles express, the financial services of Coles, spirit hotels (Yoo, Lee, and Bai, 2011). The products that sold at the grocery shops of Coles are many products like dairy, berry, deli, fresh vegetables and fruits. The company also has its own brand products that are manufactured by Coles such as graze grass beef, bonsucro sugar, etc. they have also established good contacts with shell and offer fuel at the stores of Coles and express convenience stores. The liquor offered by Coles comprises of more than 100 brands of liquor (Myung, McClaren, and Li, 2012). The company has a huge variety of alcohol belong to national and international brands. They have imported wines, beer, spirits, beer, etc. The financial services at Coles offers services related to insurance on car, life, credit cards, and landlord insurance (Kumar, 2015). The financial serves of Coles has more 1 million customers. The company also deals in hotel industry and the brand name used by Coles is spirit hotels. They sell fashion products belong to the latest trend at its target stores. Price Coles super market are famous for the cost effective practices and because of this they are known as cots leader. They provide products and services to their customers at the lowest prices at the same time they provide high quality products (Gordon, 2011). The aim of the company is to lower down the prices of the product for the daily basket products. The benefit of doing this is that the cost of living in Australia is very high thereby it provides completive advantage to the company. The company starts this strategy before 6 years and now it has become one of the major strategies of the company (Mintz, and Currim, 2013). According to the annual report if the Australian purchase their household from Coles then they can save $ 640 per year just by shopping from Coles stores. Other than this, the company has invest a huge amount to simplify the store networks, process, training, best talent, retention of the employees, satisfaction of the customers, refurbishing and other activities. The purpose is to provide good experience in low cost. The liquor by Coles is also dedicated to the lower price policy and a better range of the same. They have a better store facility in which they have introduced which is managed by Coles express (alkan, and Callon, 2010). Coles express is famous for every day value pricing for the products and services of Coles. The Cole express use discount and loyalty programs on occasion like Christmas, New Year eve and other occasions so that the customers can save more. It provides benefits and cheap prices to the customers. One of the loyalty program by Coles is flybuy which is one featured program in which the customer can save $ 10 when 2000 points of flybuy are redeemed at the of purchase done by Coles insurance policy online (Ord anini, and Parasuraman, 2011). Place The marketing strategies and advertisement policies of Coles circulate around the lower down the policies of cost. It has more than 2300 outlets and they reached to millions of customers by using its effective, marketing mix and distribution strategy. The company is still starving to open better stores to target the super markets and its net space growth of 2-3 % per year. In the year 2015, the company has started a new concept of stores that is state-of- the- art Coles super markets that comprises of latest features of supermarkets (Abrahams, 2010). Coles supermarkets has adopted an open market style that has a fresh products section and a bakery that is in store bakery, butcher and deli. The company has opens 20 new supermarkets. They have their online stores where the customers have an option where they can view products and services offered by Coles and easily place the orders anytime anywhere. The orders for the fresh food are delivered in the prescribed time by the Coles online drivers and that too in temperature controlled vans. The online business of Coles achieved an average growth of 25 % per week. There are many stores of Coles express that were opened with aim improve range food and convenience to offer to the customers. The liquor of Coles has three brands that are 1st choice liquor superstore, the liquorland convenience offer and the specialist chain vintage cellars. The company also has many types of loyalty, discounts, promotion schemes, and other benefits to the customers that help to retain them for longer period of time (Thornton, Cameron, McNaughton, Worsley, and Crawford, 2012). The flybuy program of coles group, its rewards and loyalty provides the worlds targets that are 5.5 million Australia active customers and users. The reward is known as one of the most famous reward by the independent research agency in Australia and other countries. The customers can get up more than 6 x points that can be redeemed by the coles supermarkets shops (Leonidou, and Leonidou, 2011). Promotion Coles marketing strategy and promotion policies have the same motive that is to lower the price of the production and cost of production. The tagline used by this company are why may more, extra value for you and me, cheap groceries, etc, that highlights Market Strategies of Coles The main motive of coles supermarket is to provide the individuals of Australia an experience of shopping for which they trust the company (Battini, Boysen, and Emde, 2013). The customer believes that Coles is one of the trusts worthy, delivered premium quality products and services at lowest process, its values and morals. The strategic planning for coles revolves around 6 major points that helps the Coles Company to be the leader in the supermarkets of Australia is The best customer experience Truly better value Stunning quality fresh food Working as a smarter stores Excellent availability Sold and served with personality The company has taken many initiatives so that the meet of the customers can be fulfilled (Gummesson, Lusch, and Vargo, 2010). The initiative are related to the diversification in the products, launching new range of products, improvements in the availability of the products in the stores and online selling, removal in the service duplication and removal of product duplication and many other changes to attract the customers and to retain them for a longer period of time. The company has also framed new strategies to enhance the shopping experience of the customers. The company has launched a unique and innovative business combination and decreases the price and increases the cost absorption so that they can concentrate on delivery of value to the customers. The stores of coles try to match up with the requirements of the customers and provide all the required products and services to the customers. They enhance the services by providing training to the employees so that they can perf orm better for their customers (Moussa, and Touzani, 2010). The trend in Australia is to cook scratch food istead of pre packaged food. The coles adopted this strategy and bring diversification in the packaged food. The main motive of coles supermarket is to provide the individuals of Australia an experience. The main motive of coles supermarket is to provide the individuals of Australia an experience of shopping for which they trust the company (Borden, Coles, and Shaw, 2017). The customer believes that Coles is one of the trustworthy, delivered premium quality products and services at lowest process, its values and morals to the customers related to the shopping for which they trust the company. The customer believes that Coles is one of the trustworthy, delivered premium quality products and services at lowest process, its values and morals. The company promise to be the best provider of products, options in the food items, services that are finest in nature, etc. coles company also involved themselves in to the retail leaders program that help the company to adopt innovative approach for the purpose of training ( Fillis, 2011). There are various keys for the marketing strategies of the coles supermarkets that are people, stores, products, care, financial returns, services, etc. Conclusion The marketing mix of the company will let know about the price, place, product and promotion but the entire management of the marketing strategies is in the hand of the business organization. It is one of the uncomfortable factors that need to be managed by the managers. In order to achieve the same, the need is to adapt effective practices in the company. Though, the company coles supermarket has very effective marketing strategies that help the company to have competitive advantage. The problems, issues and challenges with coles is that they analyze the marketing environmental and marketing mix of the company but do not make any changes and do not bring any innovation in the company so that improvements can be bring inside. They perform further activities like analysis of the external and internal environment and designing and framing of strategies accordingly. References Abrahams, C. (2010). Transforming the region: supermarkets and the local food economy.African Affairs,109(434), 115-134. Battini, D., Boysen, N. and Emde, S., 2013. Just-in-Time supermarkets for part supply in the automobile industry.Journal of Management Control,24(2), pp.209-217. Borden, D.S., Coles, T. and Shaw, G., 2017. Social marketing, sustainable tourism, and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviour.Journal of Sustainable Tourism, pp.1-18. alkan, K. and Callon, M., 2010. Economization, part 2: a research programme for the study of markets.Economy and Society,39(1), pp.1-32. Fillis, I., 2011. The evolution and development of arts marketing research.Arts Marketing: An International Journal,1(1), pp.11-25. Gordon, R., 2011. Critical social marketing: definition, application and domain.Journal of Social Marketing,1(2), pp.82-99. Gummesson, E., Lusch, R.F. and Vargo, S.L., 2010. Transitioning from service management to service-dominant logic: Observations and recommendations.International Journal of Quality and Service Sciences,2(1), pp.8-22. Kumar, V., 2015. Evolution of marketing as a discipline: What has happened and what to look out for.Journal of Marketing,79(1), pp.1-9. Leonidou, C.N. and Leonidou, L.C., 2011. Research into environmental marketing/management: a bibliographic analysis.European Journal of Marketing,45(1/2), pp.68-103. Mintz, O. and Currim, I.S., 2013. What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?.Journal of Marketing,77(2), pp.17-40. Moussa, S. and Touzani, M., 2010. Ranking marketing journals using the Google Scholar-based hg-index.Journal of Informetrics,4(1), pp.107-117. Moussa, S. and Touzani, M., 2010. Ranking marketing journals using the Google Scholar-based hg-index.Journal of Informetrics,4(1), pp.107-117. Myung, E., McClaren, A. and Li, L., 2012. Environmentally related research in scholarly hospitality journals: Current status and future opportunities.International Journal of Hospitality Management,31(4), pp.1264-1275. Ordanini, A. and Parasuraman, A., 2011. Service innovation viewed through a service-dominant logic lens: a conceptual framework and empirical analysis.Journal of Service Research,14(1), pp.3-23. Piekkari, R., Plakoyiannaki, E. and Welch, C., 2010. Goodcase research in industrial marketing: Insights from research practice.Industrial Marketing Management,39(1), pp.109-117. Thornton, L.E., Cameron, A.J., McNaughton, S.A., Worsley, A. and Crawford, D.A., 2012. The availability of snack food displays that may trigger impulse purchases in Melbourne supermarkets.BMC Public Health,12(1), p.194. Yoo, M., Lee, S. and Bai, B., 2011. Hospitality marketing research from 2000 to 2009: topics, methods, and trends.International Journal of Contemporary Hospitality Management,23(4), pp.517-532.